Back to portfolioShopify · Australia
Duraprès
A kitchen appliance brand co-created with chef Curtis Stone, and its whole store, built from scratch.
- Role
- Sole developer, built from scratch
- Market
- Australia, direct and through retailers
- Stack
- Shopify theme (Liquid, sections, blocks), carousels, embedded video, blog, metafields
11appliances in the range
1celebrity chef co-brand
10+brand and support pages
0store before I started
The situation
A new Australian small-appliance brand with a range co-created with chef Curtis Stone, and no store at all.
The products sell direct and through retailers, so the site had three jobs at once: sell, send people to stockists, and carry the Curtis Stone story.
What I built
- The theme and every page: an image-led, minimal design with large product photography, built section by section.
- The catalog: 11 appliances, from the Prep Master food processors and Inducto Go induction cooktop to the Slice Master pizza oven and Cook Blend Pro.
- A product menu that lists every appliance from the header, so nothing is more than one click away.
- A stockist page so buyers can find a retailer near them, alongside buying direct.
- A Curtis Stone page and an Our Story page that carry the brand behind the range.
- A recipes blog, care instructions, an FAQ section, and a dedicated warranty page for the air fryer.
- Homepage sections: hero, the "Here To Stay" feature blocks, product and video carousels, the chef feature, FAQ and email signup.
- Sitewide sale banners the team can switch on for promotions like 20% off everything.
